Jobs Openings For Marketing Head In Financial Software Systems Pvt. Ltd. At Mumbai | Latest Recruitments For Marketing Head In Financial Software Systems Pvt. Ltd. | www.fss.co.in
Jobs Openings For Marketing Head In Financial Software Systems Pvt. Ltd. At Mumbai | Latest Recruitments For Marketing Head In Financial Software Systems Pvt. Ltd. | www.fss.co.in
ABOUT COMPANY:
Founded in 1991, ISO 9001:2000 Certified FSS pioneered the ePayments industry in India. The company, headquartered in Chennai, has established itself as the market-leading provider of software for payments processing in India and overseas. FSS technologies have a 85% market share in ATM driving and 75% market share in POS driving in India Our customers in India alone process 48 million cards at an average of 8 million transactions every day.
JOB DESCRIPTION:
Marketing Strategy:
• Understand the space the Company operates in, various offerings of the Company and target customer groups to create a strong unique brand image in the market
• Plan and implement marketing strategy, including advertising and PR based on the mission, objectives of the Company, various offerings, target customer groups etc
• Introduce processes and controls to ensure efficient functioning of the marketing department
• Contribute to NPD and new business development by assessing strategic fit to the brand image, target customer groups etc.
Product Strategy:
• Product strategy and road map for Value Added Services for Home & Business customers
• Creation of VAS bundled tariff plans
• Inputs to content team / partners to create special offers / bundles
• Create plan for festive / seasonal / special campaigns
• Inputs to communication team / creative / web agency
Brand Management:
• Building brand focus in conjunction with operational requirements; ensuring maximum brand visibility and capturing optimum market shares
• Selecting direct appropriate media for advertising / creation of communication strategy, new product launches, campaigns, establish alliances with key media intermediaries & agencies.
• Plan and implement new promotional strategies like participating in exhibitions, marketing fairs, customer meets, etc. as a part of market development and brand building effort
• Brand development SBU & profitability Management
• Overseeing Direct Marketing, Promotions and events (BTL)
• Carrying out all the promotions as well as lead generation - SMS, DM, Web Campaigns, Referrals, eDM and other related communication
Marketing communication:
• Learn about organization’s products and services capabilities and keeping up to date with changes to offer best solutions to clients
• Build an edge over developments in customer service by reading relevant journals, going to meetings and attending courses
• Engage with sales teams (national / international) to market and drive usage of products and services across their networks(VAS, VP Marketing, AVP Marketing, Marketing Head)
Experience: 15 - 20 Years
Location: Mumbai
Education: UG - Any Graduate - Any Specialization PG - MBA/PGDM - Marketing
Industry Type: Banking/Financial Services/Broking
Role: Head/VP/GM-Mktg
Functional Area: Marketing, Advertising, MR, PR
ELIGIBILITY CRITERIA:
• Person should be an MBA from premier institute with minimum of 15+ years of experience
• Preferable from banking sector with good knowledge in VAS, PRODUCTS
• Deep understanding of segmentation, value-based pricing and product development
• Create, produce and manage various National level Marketing Initiatives and Teams
• Should possess excellent understanding of International and Domestic Market and competition
• Excellent presentation & interpersonal skills with exceptional competence in carrying out complete planning & execution of Business Development, Brand, Promotions, Channel and Processes
• Comprehensive exposure in handling marketing communication
• Should be Skilled in developing strong business relationships with customers
• Skills in leading diverse teams of professionals to new levels of success in highly competitive and aggressive environments
• Abilities in synergizing operations to facilitate organizational growth, institution-building and to strengthen organizational culture through involved and motivated leadership
CONTACT INFORMATION:
Company Name: Financial Software Systems Pvt. Ltd.
Website: http://www.fss.co.in
Executive Name: Monica / Ravi
Email Address: monicaa@fss.co.in,ravithilagan@fss.co.in